what works
Pros and Cons of Do It Yourself Promo
Advertising is one of those mysteries where you throw in time and money and hope you get a return. Everyone agrees that an author needs promotion to distinguish his/her book from all the others on the shelf. And then the author needs MORE promotion to convince the reader to pick that particular book.
What works best? That depends.
After the Sale: Promotion
Congratulations!
- You've written a book, all the way to 'The End.'
- You SOLD your book and it will soon be on the shelf of your local bookstore. A very grande accomplishment!
- Now you need to get your book off the bookshelf and into the hands of book-buying readers.
But wait! Isn't that my publisher's job?
Yes.
Then why should I bother? I've got another story to write.
Building Buzz
Authors, Be Your Own PR Rep
Word of mouth. Viral marketing. Buzz.
You can do it yourself! You don't have to hire a PR firm. You can create a successful book promotion or a ripple-effect author promotion campaign. Whether you are going for higher book sale-through, increased book sales or, overall career author publicity, you are at the right place.
