The Web-Savvy Writer
New Podcast Series on Social Networking
I just finished recording a two-part podcast series with the OnPodcasts Network, in which fellow author Deirdre Breakenridge (PR 2.0, The New PR Toolkit) interviews me about the latest trends in social networking.
Although this series doesn’t focus specifically on social networking for authors, it does contain a lot of useful tips for anyone who wants to make the most of their social networking experience. And if you’re an author, that should include you!
Here are the links:
Episode 1: Creating a Strategic Marketing Plan for Your Social Networking Campaign
- how social networking can fit into your overall marketing mix
- the role of audience in social networking success
- a crucial success step that many people overlook
- the three most important components of a social networking campaign
Episode 2: Profiting from Future Trends in Social Networking
- where social networking is headed
- why niche social networking is so crucial
- mobile social networking trends
- how to ensure a big payoff with social network advertising
- how to stand out from the crowd and generate results
100 Useful Web Tools for Writers
CollegeDegrees.com recently listed The Web-Savvy Writer as one of 100 useful web tools for writers. Check out the entire list for more ideas on developing your writing career.
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According to a recent Publishers Weekly article, commercial publishers released 276,649 new titles in 2007. In addition, on-demand publishers released 134,773 titles, an increase of 39 percent from 2006.
If, like me, you were among the authors of one of those 411,422 books, you face stiff competition in getting your book noticed. All the more reason to launch a solid online book promotion campaign to help you stand out from the crowd.
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My 25th book, The Truth About Profiting from Social Networking, is now available!
Endorsed by numerous industry leaders, The Truth About Profiting from Social Networking offers both practical advice and real world scenarios to help you make the most of sites such as Facebook, LinkedIn, YouTube, and MySpace for business purposes.
Purchase on Amazon
Purchase on Barnes & Noble
Promote Your Book on Social Networking Sites
If you participate on a social networking site, don’t forget to promote your book to your network. Just looking at the industry statistics should tell you why social networking book promotion is a smart idea:
- In November 2007, MySpace had 105 million unique visitors worldwide; Facebook had 93 million.
- In December 2007, YouTube had 77.6 million viewers who watched 3.2 billion videos.
- Worldwide online social network ad spending is predicted to increase from $1.2 billion in 2007 to $2.2 billion in 2008.
- Mobile social networking is predicted to rise from 50 million to 174 million users by 2011.
- The top search term for all of 2006 was MySpace.
- Social networking isn’t just for teens. The largest audience segment is between 35 and 54, comprising 40 percent of total users.
Looking for a way to get started? Connect with me on LinkedIn, Facebook, XING, and MySpace. Also look for niche sites that fit your target reader profile. There are social networking sites for dog lovers, moms, skiers, surfers, mystery lovers, romance readers, and dozens more. To find them, just Google “social networking.”
Remember to follow the required etiquette of each site in terms of promotion. In general, you’ll get better results as an active participant than you will as a mere promoter.
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